Rushkoff on Nightline

Douglas Rushkoff will be on ABC's Nightline tonight talking about the guerilla marketing debacle in Boston yesterday. The bomb-like ad was simply a cartoon character made out of led's, the little lights shown in the above video.
What NPH finds eery about this is not that citizens can so easily bring a major American city to its panicked knees, but that these kinds of pranks were the invention of graffiti artists and activists. That they're so easily taken over by a major media corporation like Turner Broadcasting (which also owns CNN, which has done some indignant reporting about the incident)for "covert" marketing creeps us out a bit. And is not all the reporting the best kind of PR Turner could ask for?