Boston researchers have concluded that scientific studies of the nutritional content of beverages are biased by whoever pays for the study. It's something that has long since been documented in pharmaceutical studies and taken as a given in nutrition studies, but here is the first documented study to prove it. Studies entirely funded by an industry (such as the American Dairy Council) were four to eight times more likely to produce results favorable to the funder. And, more significantly, not one of the 538 studies examined that had been fully funded by an industry found fault with that industry's beverage. Not one.
Home » Marketing » Milk: It Does the American Dairy Council Good
Tuesday, January 9, 2007
Milk: It Does the American Dairy Council Good
john walker | 9:11 AM | Marketing
Boston researchers have concluded that scientific studies of the nutritional content of beverages are biased by whoever pays for the study. It's something that has long since been documented in pharmaceutical studies and taken as a given in nutrition studies, but here is the first documented study to prove it. Studies entirely funded by an industry (such as the American Dairy Council) were four to eight times more likely to produce results favorable to the funder. And, more significantly, not one of the 538 studies examined that had been fully funded by an industry found fault with that industry's beverage. Not one.
Subscribe to:
Post Comments (Atom)
Search
Popular Posts
-
To www.notprincehamlet.com. Click here to be directed . . .
-
I'm happier for an Allen victory than I would have been for Lambert, but I've soured a bit on the Idol franchise after this go '...
-
One of my first ventures as Associate Pastor is to lead a Lenten small group called, "Writing As A Spiritual Practice." We're ...
-
I watched some of the democratic convention on CSPAN's live feed last night, and I was appalled by the "ordinary folk" bits t...
-
In a conversation with a trusted adviser last week, I was told that to go volunteer. Not only is volunteer service a good thing to do in it...
-
has ordered YouTube to take down tons of its material. Jeff Jarvis of Buzz Machine thinks it's a foolish move (most of his readers dis...
-
The Monkey Chow Diaries NPH is bemused by the Monkey Chow Diaries. Here's a guy who has committed to eat nothing but the food that zoos ...
-
I'm smiling politely at the Trader Joe's checker, who has just recounted to her colleague that they got a "bad batch of bags....
-
Church of the Customer links to a whitepaper today that says that, in the world of online communities, the fewer the participants the great...
-
I'm leading a Lenten group at our church called "Cultivating Contentment." The idea for the group is very open-ended, and I us...
Blog Archive
-
▼
2007
(150)
-
▼
January
(30)
- Bombs or Ads?
- It's Gotta Be The Shoes
- Do You Really Want To Win?
- Super Bowl Pre-Game
- Mini Madness
- No, Seriously
- Food Network Subliminal Advertising?
- The Anti Advertising Agency
- Video Pancakes
- Super Bowl Ad Controversey
- TV Networks and Storytelling
- Politics and The Internet
- Pirate Ads
- I Knew Them When (Part II)
- American Idol's sixth season debuts tonight, and s...
- But Aren't They All Psychopaths?
- It's Not Just Milk
- The 39 Second Single
- You Fall off The Horse . . .
- Milk: It Does the American Dairy Council Good
- Technology and Disconnection
- Random Thoughts on Fox
- Audio of Rushkoff Interview
- Revolving Radio
- Another NPH First
- Ads on Cell Phones
- HDTV is Hot
- Good Stuff, I Mean Good Local Stuff
- Churchy Reversals
- Blogging The End
-
▼
January
(30)
No comments:
Post a Comment