Boston researchers have concluded that scientific studies of the nutritional content of beverages are biased by whoever pays for the study. It's something that has long since been documented in pharmaceutical studies and taken as a given in nutrition studies, but here is the first documented study to prove it. Studies entirely funded by an industry (such as the American Dairy Council) were four to eight times more likely to produce results favorable to the funder. And, more significantly, not one of the 538 studies examined that had been fully funded by an industry found fault with that industry's beverage. Not one.
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Tuesday, January 9, 2007
Milk: It Does the American Dairy Council Good
john walker | 9:11 AM | Marketing
Boston researchers have concluded that scientific studies of the nutritional content of beverages are biased by whoever pays for the study. It's something that has long since been documented in pharmaceutical studies and taken as a given in nutrition studies, but here is the first documented study to prove it. Studies entirely funded by an industry (such as the American Dairy Council) were four to eight times more likely to produce results favorable to the funder. And, more significantly, not one of the 538 studies examined that had been fully funded by an industry found fault with that industry's beverage. Not one.
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