Guerilla Warfare

After NPH has just said that the guerilla tactics of culture jammers wins our sympathy and applause but not our involvement, an important fact comes obviously to mind: advertising are doing the same thing.

In the opening scene of The Persuaders, a couple of guys marketing shoes sneak onto a NYC construction site in order to project a massive commercial onto the side of a whitewashed building. It's under the cover of darkness and totally illegal. Likewise, consider the story of a video game manufacturer that used graffiti spray paint to market its gaming consoles in Philadelphia neighborhoods.

Marketing itself is going guerilla. What do the original guerillas do now? I mean, how do culture jammers react when the corporations who's messages they're trying to jam start to copy their tactics in order to spread their message to consumers? What's left if not an all-out war for what remains of our culture's physical and intellectual space?