Fact Check on The Missouri Senate Race

Before Michael J. Fox and Kurt Warner weighed in on Amendment 2, there were the Talent campaign's own ads. At first, his ads were clever and effective, relying on images of Talent himself rattling off his Senate accomplishments before exclaiming, "I have to get back to work!" But then the ads went the way of, well, political ads. The campaign rolled out a series of ads attacking Claire McCaskill's record as auditor, trying to associate poor conditions in nursing homes (notice the flashing phrase, "sexual assault" next to the face of a senior citizen), and using nefarious newspaper quotations to do so.

Factcheck.org has picked the ads apart and figured out that what the ads are doing is not quoting the newspapers, but quoting McCaskill opponents as quoted in the newspaper, then attributing the quote to the paper itself. For example, from the factcheck article:
 

"Exaggerating" state audits .
This quote is used five times in the four ads. Only once is the date
given: July 17, 2004. The article is a profile of McCaskill, and
contains the sentence: "Critics accuse McCaskill of sometimes
exaggerating her audit results." The ad falsely implies that the words
are the newspaper's judgment of McCaskill, rather than unnamed
"critics." The article goes on to quote one of those critics, her
political opponent Maxwell."

Nice. I can't wait for this thing to be over.